Clippings of your published press releases are great to show potential clients that you’re “for real”. It shows, not only, that you have the capability to turn-over properties but also market yourself successfully. But if you’ve never written or submitted a press release, starting can be confusing.
1) Start by gathering PR contacts. Your local newspaper, real estate publication, CCIM and other real estate related magazines will have a website. Search the website for contact information of editors within your desired section. Most of the time, there will be an email address provided. If there is no information, call the office number and ask to whom you submit press releases. Writers like getting information directly from sources, so it’s unlikely they’ll turn you away.
2) Setup an email list. Make a contact for each one of the editors and add them to your address book. Organize your PR contacts into a separate list. You’ll want to keep everyone together to avoid hunting down individual names for every monthly or bi-weekly email.